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Importer marketplace with SynerTrade skills

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SynerTrade, Importer marketplace, Importer marketplace with SynerTrade skills
SynerTrade, Importer marketplace, Importer marketplace with SynerTrade skills
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SynerTrade, Importer marketplace, Importer marketplace with SynerTrade skills
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Case Studies

To explore our case studies on the different categories of purchasing handled by our consulting team in large and medium-size companies, select one or more of the studies below and fill out the form at the end.

ProductContextThrust of the intervention


  • 42 sites based in France, the United Kingdom and Germany.
  • No common purchasing.
  • No initial data on needs.
  • Heterogeneous telephone systems.

  • Consolidation of technical and purchasing data.
  • 70 suppliers identified.
  • Organization of the first international electronic call for tenders to purchase this type of service.


  • Purchase 500 servers and bundled software, 5,000 laptops and bundled software and 8,000 desktop computers.
  • Global call for tenders for two zones: (1) United States, Asia and the Pacific and (2) Europe, Brazil and South Africa.
  • Renew the computer hardware contract two years after the last negotiation by reverse electronic auction.

  • Involve the different Business Units in the project (Purchasing, IT, etc.)
  • Share and standardize needs.
  • Reassessment of market prices.
  • Achievement of a supplier benchmark.
  • Solicite competitive bids through a reverse auction.
  • Pass on good practices to buyers for future negotiations.


  • Automobile manufacturer with little expertise in this type of purchase
  • Identify and negotiate in 4 weeks for a delivery 5 weeks later

  • Created the specifications
  • Expanded sourcing
  • Equalised Internet auction
  • Involved users through tests


  • 203 brass and steel turned parts for plumbing and gas transportation.
  • Purchasing spread over 4 entities.

  • Setting up of a project team and centralization of the knowledge.
  • Update all of the technical specifications.
  • Identification of new suppliers to increase the level of competition.
  • Analysis of the market typology to define the allotment strategy.
  • Allotment by know-how.


  • 1 to 15 kg forged steel drive shafts.
  • 2 delivery sites (France and the Czech Republic).
  • Negotiation of a 3-year contract.
  • Competitive market but strong tensions due to the sharp rise in raw material prices.

  • Breakdown of costs to establish the real gross and net share of raw materials.
  • Work as a priority on Value Added (forging, machining, T.S. and T.T. treatments, packaging, transportation, etc.).
  • Identification of new suppliers, especially in low cost countries.
  • Request for suppliers' quotation including a price breakdown (raw and machined parts).
  • Contractual control of the monitoring of material changes.


  • Machined sheet steel, 80 parts stamped and bent (simple parts and assemblies).
  • Supplier panel needs to be rationalized.

  • Definition of the specifications.
  • Taking advantage of all of the synergies identified within the company.
  • Facilitate a “Group” approach over the Internet.
  • Identification and selection of the best suppliers in the market in record time based on criteria pre-defined with the Buyer.


  • Photocopiers, printers, faxes and all related services.
  • Several sites in France, Germany and Spain without a common purchasing culture.
  • Different approach of Purchasing and IT teams.

  • Identification of user needs.
  • Management of Purchasing / IT / User workgroups.
  • Apply a total cost approach.


  • Strategic parts for lorry frames.
  • Achieve a call for tenders with very short lead-times.
  • Major volumes in a fragmented market.

  • Allotment strategy based on the technology and not on the function.
  • Implementation of extended sourcing (140 suppliers contacted for 16 participants in the auction).
  • Equalization based on total cost.


  • Office supplies and computer consumables.
  • 30 sites spread over 9 countries.

  • Setting up of an appropriate project team.
  • Identify “pilot sites”.
  • Analysis of global and local requirements.
  • Analysis and consolidation of data.
  • Definition of detailed specifications.
  • Assessment of proposals received.
  • Measurement of the financial impact on the identified variants (cost of changing and level of service).
  • Negotiation by reverse electronic auction.


  • Road transportation via fully loaded lorries on 49 national and international roads (Germany, Spain, trans-European roads between Northern and Eastern countries).
  • Coordination of purchasing between 5 countries and 2 Business Units.

  • Create a perfect equilibrium between the supply and demand in the supplier market by constituting lots per geographic zone.
  • Selection of 6 service providers vs. 21 initial suppliers.
  • Implementation of a call for tenders in 2 months.


  • Bottle case in flat cardboard.
  • Product requiring special attention in terms of marketing and manufacturing.
  • Competitive market.

  • Extended european sourcing in one week.
  • All members invited to participate in the project (buyers, marketing, quality, etc.) were able to consult bids analyzed on-line.
  • Identification of new suppliers offering products that meet the required quality standards (ISO, etc.).


  • Creation of a collection of individual protection clothing for 5 European countries (France, Great Britain, Germany, Spain and Portugal).

  • Globalization and rationalization of needs to create an attractive call for tenders to suppliers.
  • Equalization of offers based on various criteria (payment terms, costs of changing supplier, delivery lead-times, quality, etc.).
  • Selection of a new supplier that submitted a very competitive bid among the 251 identified service providers.


  • Purchasing of plane and train tickets, car rentals, travel agencies and hotels.
  • 41 sites located in 11 countries (United States, Brazil, Korea, United Kingdom, Sweden, Finland, France, Belgium, Germany, Italy and Spain).
  • Purchasing is not centralized.

  • Consolidation of purchasing data.
  • Identification of 112 suppliers.
  • Optimization of negotiation levers.
  • Setting up of heightened competition for the same level of services.


  • Organization of a call for tenders on a catalogue of 3200 electrical supply parts (fuses, batteries, cables, lamps, etc.) for a company in the aeronautics industry.
  • Conduct a 4-week project.

  • Identification of the parts (20%) that make up 80% of the volumes.
  • Analysis of the electrical component distribution market.
  • Identification of the companies working in related industries.
  • Setting up a dynamic auction based on a rich and varied parts catalogue.
  • Reduction of negotiation lead-times.


  • 45 printed circuit boards.
  • 4 Business Units.

  • Management of a cross-functional team.
  • Quick definition of precise specifications.
  • Selection of new suppliers.


  • Tractors and elevator pods with complex specifications.
  • Limited supplier database.

  • Identification of points restricting competition.
  • Support the buyer with the research and engineering department.
  • Rigorous equalization of bids and auction.

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