PSA chooses ST6

After over 6 years of online negotiations management,
PSA Peugeot Citroën chooses
SynerTrade's ST6 eAuctions to replace its historical supplier.

Paris – July 8th 2007 – SynerTrade, specialized in consulting and purchasing solutions, supplies PSA Peugeot Citroën with its solution eAuctions to support the group in its online negotiation practice.

PSA Peugeot Citroën, after several years using eAuction software, has passed from the simple bidding to a true online negotiation approach and today continues to make this practice evolve.

A dedicated team, strict business ethics, and a constant reconsideration of their practices have enabled PSA Peugeot Citroën to use eAuction software as a negotiation tool.

During its marketing reconsideration, PSA Peugeot Citroën has set out to find a supplier sharing the same view as theirs. Indeed, beyond a mechanical part of the process, online negotiation software must be suited to trade professional's creativity: there are no negotiations similar to another, and the software editor has constantly to think about new parameters and functionalities.

More particularly, SynerTrade was chosen to support PSA Peugeot Citroën eAuction Transverse Team in the realization of over a thousand of annual events because of its creativity, its professionalism, and the functionalities of its tool.

SynerTrade eAuction Practice, proceeding for over 7 years now, constantly improves its processes and methods and have been able to prove it all along the consultation, being attentive to the needs expressed by PSA Peugeot Citroën.

Today, PSA Peugeot Citroën and SynerTrade partnership embarks on a win-win approach.

About PSA Peugeot Citroën – www.psa-peugeot-citroen.com

PSA Peugeot Citroën sold 3.36 million vehicles worldwide in 2006 for market share of 5.2%.
Europe's number-two automotive manufacturer, PSA Peugeot Citroën continues to grow outside Europe, especially in Latin America and China, with 1,069,000 units, which represents 32% of its total worldwide sales.

About SynerTrade – www.synertrade.com

SynerTrade is a European company specialized in consulting and purchasing software solutions.
SynerTrade supports its customers' buying department in the improvement of their performance by providing them software solutions designed for them alone. SynerTrade consulting teams support the deployment of purchasing solutions and realize strategic sourcing missions on behalf of them (from analysing the portfolio to contractualizing).