Trade2B and SynerDeal have announced today their decision to merge to create SynerTrade, the European Leading Provider of Purchasing Services and Solutions.
SynerDeal and Trade2B: two key players in the eSourcing market.
About SynerDeal:
SynerDeal was founded early 2000 by Didier Picot and Thierry de Cassan. Using SynerDeal’s purchasing expertise and Internet technologies, clients significantly improved their Purchasing activity performance. Today, SynerDeal offers both Purchasing Consulting services and a fully fledged eSourcing Internet platform. Purchasing Consulting services can typically increase the gross margin of a manufacturing company by 2 points within 18 months while its eSourcing platform is the back bone of a Purchasing Information System. With a team of 50 professionals and a global office base in: France, Germany, UK, USA and China, SynerDeal can count amongst its numerous customers companies such as: Ahlstrom, Alstom, Faurecia, Sanofi Aventis, Lafarge, Poclain Hydraulics…
About Trade2B :
Trade2B is the German leader of software solutions for strategic purchasing and a European key player of consulting and integration in the eSourcing market. Trade2B was founded in 2000 by four former McKinsey Senior Consultants and employs more than 60 people based in Germany, France, Romania, Spain, Netherlands, USA and Asia. Trade2B has been profitable since the middle of 2002. Bic, Bosch, Credit Suisse, SBB, Sephora have chosen Trade2B and benefited from its worldwide network of partners such as BearingPoint, Cap Gemini, CSC, Softlab/Nexolab…
SynerTrade becomes the European leader in eSourcing
The merger of SynerDeal and Trade2B creates a European Group with a team of 110 professionals.
The Group best meets the companies’ needs related to purchasing issues. SynerTrade offers a wide range of Purchasing Service and Solutions to significantly improve the performance of their Purchasing Function and especially:
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A best of breed eSourcing solution which will take the best of SynerDeal’s ASP platform and Trade2B ASP platform and software package and will include Supply Chain Management features. Customers will have the possibility to integrate the sourcing solution into their existing Information System.
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Purchasing Consulting Services of a very specialised and seasoned Consultancy from the exhaustive diagnostic of purchasing performance to cost reduction programs, from identification and development of LCC Suppliers to Purchasing Change Management.
With more than 80 customers including 20 “Fortune 1000” companies, SynerTrade has a deep understanding of purchasing issues within numerous industries. Alstom, Bic, Bosch, Carbone Lorraine, Champagne Louis Roederer, Credit Suisse, Décathlon, Dürr, Faurecia, Lafarge, Poclain Hydraulics, Rieter Automotive Systems, RTE, Sanofi Aventis, SBB, Sirona, SNCF, Sogefi Filter Division (Filtrauto), SPAR Austria, Varta are part of SynerTrade’s references.
Finally, SynerTrade has an expanded international presence with offices in Germany, France, Romania, UK, Spain, The Netherlands, USA and China and will pursue two strategic goals:
1/ to keep on growing organically and by consolidation of the industry in Europe,
2/ to develop further the Purchasing expertise (content and intelligence) in both its Internet solutions and consulting services.
A win win deal for SynerDeal, Trade2B…. and their customers!
A extended product offering: Thanks to the complementary expertise of SynerDeal and Trade2B, SynerTrade provides a wide range of Purchasing Service and Solutions.
A significant R&D department with 45 people dedicated to technology: The R&D resources of both companies will focus on the development of a unique ePurchasing solution and will work closely with their technological partners.
A stronger financial stability: Financially, SynerDeal and Trade2B generated profits in 2004, which still remains rare in this industry. The new company will be financially stronger, which is a further guarantee of stability for its customers.
Stronger support on a broader geographic scope: Both companies share the same customer focus culture. SynerTrade commits to the overall attitude of agility, flexibility and overall attention to the customers’ needs - a key driver to success in an industry which is still moving fast.
Geographically, SynerDeal and Trade2B complement each other very well with particular strength on their home land. With a strong foothold on the two largest European markets, France and Germany, SynerTrade is closer to its customers.
An exemplary operation which reflects the increasing importance of Purchasing issues in the companies.
Purchasing plays more and more a key role in the companies’ strategy. But the market of service or solutions providers dedicated to the Purchasing function remains still fragmented and relatively local. Bringing together two leaders of the main European economic markets with the creation of a real group is a strong sign of maturation of the eSourcing market. With the birth of SynerTrade, large companies have from now on a key player, solid financially and established on the main international market to meet their increasing needs concerning performance purchasing.
A merger geared for success
The shareholders of each company will bring their shares into SynerTrade. To fund the merger and the expected accelerated growth a new round of financing of €1 Million has been secured with Arts et Biens, the historical Investment Fund of SynerDeal.
The 4 founders of SynerDeal and Trade2B respectively: Didier Picot, Thierry de Cassan, Dr. Eberhard Aust and Wolfe W. Diener constitute the Executive Board of the new Company. Didier Picot and Dr. Eberhard Aust are appointed co-CEOs of SynerTrade while Wolfe W. Diener and Thierry de Cassan are appointed respectively Chief Sales Officer (CSO) and Chief Marketing Officer (CMO) of the new company. Dr. Eberhard Aust will be in charge of the Technology, Didier Picot of Finance and Services, Wolfe W. Diener of the Sales and Business Acquisition and Thierry de Cassan of Marketing, Communication and Human Resources.
Prior to founding SynerDeal, Didier Picot was VP Purchasing of Airbus and Thierry de Cassan, head of Business Interactif USA, a web agency. Prior to founding Trade2B, Dr. Eberhard Aust and Wolfe W. Diener were both project leaders at McKinsey, Dr. Aust focusing on purchasing projects and eCommerce while Mr. Wolfe W. Diener working on growth projects in manufacturing, consumer goods and retail industries.
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